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UAE, international exhibitors, set sights on Light Middle East 2021 amid rising new market opportunities

6 Jul 2021

Retrofit, healthcare, media façades, among top growth verticals as countdown begins to three-day lighting exhibition in Dubai

People + Exhibition116

Dubai, UAE: UAE-based lighting suppliers and international manufacturers alike have survived, and in some cases thrived, in a pandemic-affected 2020, and now have their sights set on the Middle East’s premier exhibition for lighting, design and technology in Dubai.

When the 15th edition of Light Middle East opens doors from 28-30 September 2021 at the Dubai World Trade Centre, exhibitors from 23 countries will shine the spotlight on how they’ve pivoted toward growing market opportunities over the last 12 to 18 months.

Local stalwarts including Abensal, Cinmar, Creation Gulf, and Scientechnic, will rub shoulders with the likes of global brands such as Centrsvet, Ledvance, Perdix, Lumenova and Intiled, with all eager to reconnect and re-establish business links in one of the world’s most exciting architectural lighting design and building technology markets.

Scientechnic, a flagship company of the Easa Saleh Al Gurg Group, and a major player in the Middle East lighting industry for more than four decades, is among those that adapted quickly to the drastically altered business environment that covid-19 presented. 

Samer Moukalled, Vice President of Lighting Solutions at Scientechnic, said the retrofit lighting market, in particular in the residential sector, presented their business with a regular stream of new projects.

“Adaptation is the keyword here (in response to the pandemic), and we actually took this opportunity to expand, both our office space and our team,” said Moukalled.

“One of the major life changes brought about by the ‘new normal’ has been the rise in the ‘work from home’ culture. This has caused an exponential increase in demand for redesigning residential spaces with ‘home offices’ that require a re-evaluation of lighting requirements.”

Moukalled said Covid-19 accelerated the adoption and testing of new lighting innovations that go beyond illumination: “The eminent slowdown brought forth by the pandemic has given innovators much needed time to come up with creative new uses of light,” he added.

“UV emitting LED’s are now being used for air filtration. Korean giant Samsung has plans to install UV LEDs on up to 20 to 30 percent of new home appliances, and they are currently investing in research to understand the exact effectiveness of its disinfection properties.

“Full Spectrum Lighting, also known as the ‘Sun Lamp’ is making a major appearance in supermarket isles as it perfectly mimics natural light and enhances the colour of fruit and vegetables. This technology is also being widely used in horticulture and growing crops.”

Abensal and Cinmar are other key UAE lighting distributors that fared well in 2020, with both the retrofit market and private residential lighting projects keeping their books in a healthy state.

Since July 2020, Abensal has been working from its newly kitted office and showroom space in Al Quoz Dubai, and has also been busy in the residential sector: “We have focused more on private projects as some of our commercial and hospitality projects were delayed,” commented Nathalie Abou Jaoude, Managing Partner at Abensal.

“As a result, we have not been very much affected by the pandemic, and our results in 2020 were 20 percent higher than 2019.  While this health crisis generated a lot of challenges, it also created opportunities, particularly in the technology sector.

“Communities around the world moved to remote working and home schooling, while businesses across all industries were forced to innovate and digitally transform on an unprecedented basis to ensure continuity.

“With people sitting at home and working remotely, home schooling, the home itself has become very important. A lot of people invested into renovating their homes, changing their light fittings, to be able to live in a better environment.”

Muammar Sami, Director of Cinmar Lighting Solutions, added the retrofit market in the UAE alone could grow by more than 40 percent in the coming years in a post-covid world: “A study in 2019 stated the UAE retrofit market was worth around US1.4 billion,” said Sami.

“Around 25 percent of UAE buildings are eligible for retrofit solutions.  After Covid-19, this percentage will increase, and the market could hit US$2 billion.”

Sami also pinpointed healthcare and media façade lighting as key growth areas for his business, with the regional supplier, and Light Middle East 2021 Headline Sponsor, keen to display its full portfolio of lighting fixtures, controls, emergency lighting, media façade LEDs, wiring devices, and smart home automation solutions, at the three-day event.

“I believe the opportunity will be in two segments: hospitals because now the healthcare sector is extremely important for any country and investment will be directed into this sector,” added Sami.  “And the second one for sure, is media façade lighting.  This is an area where a lot of the newest technology is coming to the market, and where we have strong capabilities and knowledge in.”

And when Light Middle East 2021 finally rolls around in September 2021 at DWTC, there will be plenty to look forward to, with the 8th edition of the always popular Light Middle East Awards returning, along with the three-day THINKLIGHT conference addressing the latest trends, technologies, and opportunities in architectural lighting design in a post-pandemic world.

Added Moukalled: “Light Middle East has always been the most anticipated event of the year as it’s the biggest platform for the lighting industry in our region. We’re doubly excited to attend Light Middle East this year, and look forward to coming on-board as a Gold Sponsor for the exhibition and Headline Sponsor for the Awards.”

Light Middle East 2021 will take place with thorough health and safety measures in accordance with official government, local authority guidelines, and the Dubai World Trade Centre venue. 

Dishan Isaac, Senior Show Manager, for Light Middle East, said: “We’re close to being fully booked and view this as a sign of strong confidence in our show and in Dubai being viewed as one of the safest places to travel to and meet people currently, and of course as a testament of the industry’s growing desire to come together and connect in-person after months of being apart.

“We’re so excited to host the entire lighting community again, on the eve of another major event, the Dubai Expo, which opens the day after the conclusion of Light Middle East, allowing international exhibitors and visitors to explore the myriad country pavilions and unique features of this six-month long mega event.”

The 14th edition of Light Middle East featured more than 300 exhibitors from 32 countries hosting 6,343 trade visitors coming from 83 countries.  More information is available at: www.lightme.net