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HE Saeed Mohammed Al Tayer opens co-located Light Middle East and Prolight + Sound Middle East

15 Oct 2019

Sustainable, eco-friendly products shine during the Middle East’s premier events for lighting and pro audio

Dubai, UAE: His Excellency Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA) today officially inaugurated the 14th edition of Light Middle East and the 3rd edition of Prolight + Sound Middle East.

HE Al Tayer toured the exhibition space of the co-located tradeshows accompanied by HE Helal Saeed Almarri, Director General, DWTCA and Dubai Department of Tourism and Commerce Marketing, meeting with key companies showcasing the latest in lighting design, professional lighting and audio & AV technology.

The events, organised by Messe Frankfurt Middle East, will run for three days at the Dubai World Trade Centre (DWTC), closing on Thursday 17 October.

Both Light Middle East and Prolight + Sound Middle East will host hundreds of exhibitors and a number of conferences where industries experts will share their insights through keynote presentations and panel discussions.

Environmentally conscious suppliers

Visitors of Light Middle East will be introduced to environmentally conscious companies that are going out of their way to bring solutions to the regional lighting industry without sacrificing product quality.

By uncovering a gap in the market – the need for an inexpensive and practical lamp shade that can be easily fitted – Brian Wholehan, CEO & Founder of EZ Shade is able to provide mass-produced products that are environmentally sustainable and Fair Trade certified.

“Our original white shades are made from recycled plastic in order to be environmentally friendly,” said Wholehan. “In more technical terms, our shades are UV resistant, polycarbonate plastic, making them virtually unbreakable, heat resistant with no colour change over time.

“Our Colour Cotton Shades are Fair Trade certified with our partners which means production of our shades offer the community good working conditions and long-term employment. This gives them the opportunity to provide for their families along with improving their living conditions.”

EZ Shade is one of 311 exhibitors from 32 countries taking part in Light Middle East. More than 40 per cent of the exhibitors at this year’s event are centred around LED lighting, representing an increasing number of companies that have brought sustainable lighting products to the show floor.

Exhibiting companies at Prolight + Sound Middle East are also showcasing their eco-friendly solutions. Companies such as outdoor lighting expert FRIZ, exhibiting their CAN and PowerCAN LED spotlights; and Czech manufacturers ROBE, with their motorised ESPRITE and SilverScan LED lighting solutions, are among the 58 exhibitors from 10 countries at the exhibition.

Dishan Isaac, Senior Event Manager Messe Frankfurt Middle East, said: “The introduction of sustainable, eco-friendly products and solutions has been an encouraging trend to witness during the successive years of both Light and Prolight + Sound Middle East.

“We’re happy they have a place to shine on the exhibition floor as the increase in supply and demand for suppliers who are environmentally conscious is crucial to the success of these industries. Our ecological footprint matters now more than ever, and the example must be set by the leaders operating in these segments.”