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06 January, 2021

Expo 2020 to be a guiding beacon for UAE hospitality sector

The Middle East has 22 projects and 6,401 keys scheduled to bolster its hotel portfolio in January of this year

The UAE’s hospitality sector is geared up for a record breaking year in 2021, as the country prepares itself to host one of the biggest international events in the world.

Tourism and hospitality experts painted an optimistic picture of steady recovery, from the Covid-19 pandemic, that will continue to accelerate till Dubai opens its doors for the world on October 1, 2021 for the Expo 2020 Dubai mega event.

“If, by October 2021, the global pandemic situation will have further improved, which is a realistic scenario, then Expo 2020 will be one of the first and most important events globally to reconnect the world, digitally and physically,” said Nicolas Mayer, global industry leader for Tourism & Hospitality at PwC. “Assuming that there will be a continued normalisation of the situation, then the start of Expo 2020 in October 2021 will have an additional catalyst effect, which will boost visitor arrivals to the UAE. This is particularly promising, as Expo will last six months, and thus will allow for a spreading of visitors over a larger period of time - which will allow to accommodate any social distancing requirements that will be considered necessary at that time.”

The constellation of the event is near ideal, he added. “An event spread over an extended period, over an extended area, and already supported by all those stakeholders that worked on it pre-Covid-19. I believe it will be the seminal global event to kick off the post-pandemic tourism ecosystem, especially if participating countries and organisations will present content and experiences that allow the visitors to reflect on the shape of our world and their lives in the post pandemic world.”

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